117: Eirik Halvorsen – The Benefits of Niching Down & Creating Deeper Connections With Your Clients

My first and best advice would be to go to a conference for many, many reasons. But one of those reasons is there’s usually a print lab there, maybe two, maybe three, depending on the conference, but there should be a print supplier where you could, you know, flip through a few albums, talk to the people from the company, ask them questions and kind of start the process that way.

Another way is to ask a photographer that you see online that are posting photos or videos of prints and albums and say, Hey, I see that you have a lot of albums that you provide for your clients. How does that work? Now, who do you use to get, can you give me some advice? No, that’s two good ways to kind of get started. And I would say my best advice for.

So when you contact the print lab, ask them if you can purchase a few test prints, choose like one color photo and one black and white photo, ask, Hey, can I have this printed on the five different types of paper that you have and pay them for that sometimes give it to you for free, you know, uh, but be prepared to pay for that and then see, look at those photos and compare them to your screen.

Are your colours really off or is this, what do you need to change with your editing to make them look beautiful in or on a print? Of course, you should get a screen calibrator to calibrate your colours and the brightness of your screen, but it’s an easy way to just look at it and compare side by side. And then it will give you an indication.

By asking questions. There are so, like we often fall into this, our way of doing things. And I think you’re also a wedding photographer, right? Yeah, so both of us photographed weddings and weddings are more or less the same. Like the same few things happen in every single wedding. So it’s easy to fall into, now this is prep part of day. So I’m gonna do prep photos, right?

Now it’s the ceremony part of day, so I’m going to do ceremony photos and so on. Um, if I arrive at a wedding with my pre determined way of how a wedding should look, every single wedding would look the same and I would probably miss really important things that are happening in between. Like this sounds very, um, general, but to me, I’ve been properly working with connecting more deeply with my clients and it has elevated my work so, so much. And on top of that, my clients trust me more and they want more of the, the special, the speciality that I offer with going deeper. So they pay me more money. So I think, uh, going deeper and specializing and, um, really looking to how you can bring more value and serving each particular client.