107: Prue Aja: How To Frame Your Future & Set Attainable Business Goals

Prue Aja was one of Australia’s most in-demand portrait and branding photographers and for the past decade, she has helped impact-driven leaders and high profile entrepreneurs visually bring their personal brands to life.

Today, she is sought after around the country for her innate ability to connect and capture the essence of an individual through imagery. She has been profiled in the media and images of her clients adorn the pages of well-known publications.

Prue’s passion for visual storytelling is equal to her desire to help photographers grow a thriving sustainable business and offers mentoring and coaching through her Business Academy – The Go-to Photographer.

So a great place to start is firstly look at where you’ve been and you know what you know, what goals have you achieved so that you can really tap yourself on the back and go, look how far I have come and then look at where you want to go.

So I’ve recently discovered what I’ve probably known it for a long time, but you know how sometimes you might be scrolling through Instagram and you’re like, Oh, that photographer’s shooting that job and oh, look how good that work is. And you might get a little bit jealous. And sometimes it depends where you’re at. I don’t know if I’ve got a bit of anxiety going on. I’ll. On that very triggering and all actually lower my self-worth and my confidence. But you can actually flip that around and go, wow, look at what they’re doing. How inspiring is that? Because it is triggering me. That’s something that I obviously want to do for myself. So when you notice that coming up, say ask yourself. What is it about that that I want that I want to be doing and that can actually be a place to start with setting a goal for yourself. I like to also think of what do I want to do in my personal life? What’s on my bucket list? So for me, at the moment, I really want to take my daughter to Greece next year.

And so all these, you know, European holidays, people were on from Australia and a lot of people are getting annoyed about it and complaining. But I was like, No, this is really inspiring, you know? I used to travel so much and haven’t since Covid. I’m like, okay, I want to take my daughter over there. And I also want to do a ski trip in Japan in January. So putting that on my vision board and that’s my goals and going, okay, well how much is that actually going to cost me and working out how much money I want to be making my business to support that lifestyle that I want. So in my go to program, I teach people about money and the importance of having a budget and being really clear how much not only that you need to survive, but how much you want to do all the fun things, or buy a nice car or work towards buying a house. So one of my students just bought a house this year and she didn’t think that was ever going to be possible.

And once you actually have it done, that really clear picture and knowing what you want to create for your life, it’s so much easier to work towards because then you can break it down into that action plan and do those little steps each and every day and work towards it.