102: Jenna Wren – Making An Impact With Your Business & How To Harness Your Brand Voice

Jenna is drawn to destinations that offer stunning backdrops for her clients’ weekend-long celebrations. She intentionally curates moments that reflect her couples’ love, capturing their soul and the magic that unfolds before her. As someone with a background in dance, Jenna sees movement and storytelling in every moment of her clients’ celebrations. Her goal is to create a blend of breathtaking moments with intentional posing that encapsulates the essence of their love story.

Approaching the capturing of her clients’ love stories with heartfelt reverence, Jenna takes great care to document both the key moments and the hidden treasures of their celebration with timeless elegance and breathtaking artistry. She believes in slow living and enjoys purpose-filled days with her husband of 15 years, their three children, and their beloved pup Marleau.

I get excited talking about this stuff. I mean, an ideal client, ICA is an ideal client avatar in a nutshell. And so when you think about that, it’s your dream client, right? Like, and it’s not just about price point. I think a lot of us get stuck on, Oh, well, you know, my ichha is going to book me at my price. True. Like, obviously. But what else? You know, are they going to just book you and then turn out to be nightmare clients because you guys are disconnected and not aligned in vision, personality, all of those things? Or is it a perfect fit? And when I say perfect fit, I like to think of it as a near perfect fit, meaning there’s still going to be some things that are like maybe like not 100%. Maybe it’s, you know, the location or maybe it’s the florals or maybe it’s, you know, their type of work. Maybe you’re like, oh, I, you know, work with doctors and lawyers.

But then what happens when you have someone in a marketing agency who, you know, is your ideal client? It’s sort of like buying a house like you search and search for the right house and then you find and fall in love with the right one. But it doesn’t have every single thing you want, but it’s close and it’s a good fit because it ends up being your home. And so when you’re thinking about your ideal client, you really I mean, it sounds crazy, but like you kind of get to dream up this person, right? Like a lot of people talk about putting a name to them and how they shop and all those kind of things, and that’s great. Like, absolutely. Name the ideal client, you know, give them a, you know, type of car that they drive in a career, but go deeper than that. Like what makes them tick? Who are they? What are they value? Why are they hiring you? What kind of wedding do they want? What kind of lifestyle do they want? And when you can go into those things, then you can tie it and connect it to your brand voice, because often there should be some kind of alignment between those things.

So, you know, I think across the board with both brands, with both businesses, I would love to tell like my clients and on both sides to listen to your voice and to trust what you want. If it’s a certain way that you want your wedding day to be or feel, or if you want to elope or have an intimate wedding, do it. Like don’t let anyone else’s opinions stop you from having the wedding that you deserve. And for my copywriting clients, both male and female and non-binary, I think more than anything, I want you to be able to hear yourself and trust that your voice matters and there’s room for your voice in the world.